If you’re changing your logo or branding every time a new trend comes along, you’ll constantly be losing recognition with your audience. While products and offerings have to evolve over time, and stay ahead of the trends, logos do not.įor a luxury brand to be sustainable and successful over time, it should be designed with timelessness in mind.Īs I mentioned before, one of the biggest indicators of success is brand recognition. Some high-end brands have been around for hundreds of years. In fact, a common quality of many luxury brands, is their long history and heritage. Luxury brands are crafted to withstand the test of time. The next essential element of a luxury brand’s logo design is ‘timelessness.’ Is it ‘over the top’ trying hard to be something it’s not? If so, maybe it’s time to simplify your logo to evoke a more luxury vibe.īetter yet-it might be time to hire a professional brand designer to help you. unnecessary and busy elements) actually come across as cheap and ‘screaming for your attention.’ (something a luxury brand would NEVER do!) And that makes it easy to remember.īeing memorable is key to creating that oh-so-important brand recognition.Īlternatively, logos that ‘try’ to be high-end, by adding a lot of “design fluff” (i.e. In turn, this makes the logo easy to ‘read’ and comprehend. A simple logo becomes the focal point of the brand identity because it isn’t overwhelmed with a bunch of unnecessary visual clutter.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |